Cut Through the Clutter with a Top Branding Consultant - Ryan Alford

Cut Through the Clutter with a Top Branding Consultant - Ryan Alford

Ryan’s brand consultancy takes all of this into account. Here are a few elements of branding covered in this process:

Brand Research
Brand Research

Brand research is the process of identifying the target audience, understanding their pain points, and determining branding elements that will resonate with them, or make them feel right at home.

This usually involves conducting surveys, along with competitor research to understand the voids in the market that your brand can fill.

Brand Positioning
Brand Positioning

Philip Kotler defines brand positioning as “the act of designing a business’ offer and image to occupy a distinct and specific place in the minds of the target market”.

Determining and establishing brand positioning involves understanding the ideal target audience, their needs, and how the competition is addressing those needs. Once this is understood, it enables a branding consultant to create a brand image and communications that:

  • Highlight the USPs of your brand
  • Differentiate you from the competition
  • Resonate with the target audience
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