Cut Through the Clutter with a Top Branding Consultant

Brand research is the process of identifying the target audience, understanding their pain points, and determining branding elements that will resonate with them, or make them feel right at home.

This usually involves conducting surveys, along with competitor research to understand the voids in the market that your brand can fill.

Philip Kotler defines brand positioning as “the act of designing a business’ offer and image to occupy a distinct and specific place in the minds of the target market”.

Determining and establishing brand positioning involves understanding the ideal target audience, their needs, and how the competition is addressing those needs. Once this is understood, it enables a branding consultant to create a brand image and communications that:

• Highlight the USPs of your brand
• Differentiate you from the competition
• Resonate with the target audience

Brand architecture is a way of structuring different brands of a parent organization. Brand architecture usually becomes important with brands that offer a variety of products and services.

With brand architecture, businesses can ensure that all their products and services enjoy a consistent level of trust and commitment from your target audience.

Building a consistent brand architecture involves establishing an in-depth understanding of your brand, its core messaging, and the factors that differentiate it from the competition, something that falls under Ryan’s areas of expertise.

Naming a brand may seem like a straightforward process but in reality, the case is quite the contrary. Besides considering factors like linguistic sensibility, strategic viability, brandability, and cultural relevance of your brand name, it is also important to make sure that the chosen brand name does not lead to legal conflicts with other business entities.

The process of determining a safe and creative brand name becomes incredibly simple with the help of the right branding consultant.

Your brand’s identity, as the term suggests, is the way your brand will present itself to the consumers. Your brand’s identity is what will make your brand unique. It is a collection of design and communication elements that are put together to convey the desired brand image and positioning to your target audience.

The fundamental elements of brand identity include logo, colour palettes, typography, etc. that will help you communicate a consistent brand image across online and offline customer touchpoints.