What does a Local SEO Experts Do?
A local SEO expert will help your business be seen across search engines for geo-specific search queries.
Just like organic SEO, a local SEO expert will help your business website perform better across search engines and attract relevant traffic. However, all the SEO efforts will be focused on ranking for local search queries and attracting website visitors that are already looking for your services/products in your area.
Work with an experienced local SEO consultant
Ryan is a seasoned SEO expert with over 20 years of experience working with small and medium-sized local businesses.
Ryan has worked with numerous clients and designed marketing strategies for local audiences all over the country. As a local SEO specialist, Ryan understands the urgency associated with a local search query and tailors his approach for maximum conversions.
Ryan’s affordable SEO campaigns strive for sustainable and long-term results that will help your business stay ahead of the competition.
Google My Business Optimization
Your business’ Google My Business listing is the most important aspect of your online presence on the search engine result pages.
Your ‘My Business Listing’ provides your online and offline addresses, your business’ location on Google Maps, operating hours, and a brief description of your business and its offerings.
As a local SEO consultant, Ryan will make sure your Google My Business listing is updated with the correct and relevant information and shows up in the top results for the relevant keywords.
Citation Building And Optimization
Citation, in terms of local SEO, refers to your business’ presence on other local business directories and citation websites.
Building and optimizing local citations is beneficial in a number of ways. For starters, a local citation is listed on websites where your local audience is most likely to search for a business or service.
Local directory citations are also analysed by the search engines. Having more citations on relevant websites with accurate and consistent information about your business will rank your website higher for local search queries.
Finally, local citations will also feature a backlink to your website, further driving your website up the search results for the most relevant keywords.
With that said, in order to really experience the benefits mentioned above, a business must build and optimize several local citations. The role of a local SEO expert in the same cannot be overstated.
Website Audit & Optimization
Website audit and optimization is indispensable to an SEO strategy. However, this task is carried out differently in the case of local SEO.
When we optimize a website for local SEO, it needs to be optimized with geo-specific keywords.
Doing this requires extensive keyword research and publishing content that is targeted specifically to help and attract the audience that is present in your target location.
Another aspect of optimizing a website for local SEO is to optimize the website’s schema markup or microdata to give more prominence to your local reviews and locally focussed content.
If executed perfectly, these steps can improve your website’s search engine performance for geo-specific keywords.
When it comes to local SEO, it is important to build a backlink strategy targeting the websites and blogs that are most popular among the audience present in your area.
While it may sound like a straightforward process, acquiring relevant and high-quality backlinks, especially from locally focused websites, can be a time-consuming undertaking.
At the same time, no SEO strategy can drive successful results without the support of a carefully planned and strong backlink profile.
This is where the expertise of a local SEO consultant can give your business the edge it needs to build a backlink profile, enabling your website to outperform the competition across search engines.