Holistic Approach to SEO Consultancy & Management
Search engine optimization is no more simply about ranking on the search engine result pages. Today, SEO is about establishing a brand that is trusted by consumers and search engines alike.
It’s all about generating value for the right audience and helping them realise your solution is the best one for their needs.
SEO Services Delivered By A True Thought Leader Of The Industry
Ryan, with two decades of experience, has had plenty of time to perfect the process of being found by prospects that are searching for your services.
Having worked with big names like Verizon, Apple, and Audi, and having grown countless small and medium sized businesses with his agency, Ryan is a seasoned SEO expert who can simplify and streamline your website’s journey to the top of the search rankings.
Enterprise-Level Marketing and Consulting
Ryan takes care of your business website’s SEO performance so you can focus on areas of your core expertise. Automate the most time and effort intensive part of your online marketing (and the most cost-effective) and let your business benefit from Ryan’s expertise while you find more clients to benefit from yours.
Complete Technical SEO Audit
With this audit, Ryan’s objective is to understand the current state of your website and how it is being viewed by the search engines. As well as determining where your website ranks for its most relevant keywords, this step is aimed at understanding how your website’s current condition matches up to the best practices laid out by search engines like Google and Bing.
Ryan will help you understand what changes need to be done to your website in order to help you come closer to your business and marketing goals. The audit report will be easy to understand and will cover all aspects of your website including (but not limited to) content issues, website structure issues, off page presence issues, user experience issues, and content opportunities.
The actions outlined in the audit report will help your brand gain more visibility and traffic, while supplying relevant and conversion focused information to the website visitors.
Think of your most successful competitor. Wouldn’t it be nice if you could find out what they are doing to sustain their online success? Understanding their most successful marketing assets and elements will eliminate all the guesswork from the search engine optimisation process.
This is what a competitive analysis does for your online presence. In this step, Ryan will help you understand who your top competitors are and what strategies are working for them. Then, you will be able to reverse engineer the keyword strategies and the content assets that they have employed and built.
With this information, you can implement strategies and develop content assets that will help you outperform the competition in SERPs.
Keyword / SEO Analysis & Strategy
After you have decoded the strategy of your best performing contenders, it is time to begin forming your own strategy.
An SEO strategy is only as strong as the chosen keywords. These keywords are generally the terms that your ideal audience is searching for. With the data from the competitive analysis conducted in the previous step, it is easy to understand which keywords are being searched for the most by your audience.
However, knowing this isn’t enough. With the help of a search engine marketing consultant like Ryan, you will also be able to identify the keywords that are not only backed by a lot of search volume, but have also been overlooked by your competition.
With low hanging fruits like these, you can potentially make incredible advances in terms of search engine result rankings in a relatively short duration.
SEO Best Practices
Getting blacklisted by a search engine is perhaps the worst nightmare of any website owner. While it may seem unfair to the people associated with the blacklisted website, such steps are taken by search engines to safeguard the interests of their own users.
Search engines use algorithms to ensure that the websites they list are adhering to the best practices recommended by them. These algorithms continuously analyse websites on thousands of metrics. To ensure the search engine is offering the best possible experience to their users, teams behind them regularly update their algorithms to be more efficient at judging the quality and relevance of various websites.
As a business owner, it can be challenging to keep up with SEO best practices and algorithm updates. Because of this, many website owners end up getting their websites blocked inadvertently.
An SEO marketing consultant will take care of staying updated with these changing search algorithms to make sure your website never suffers a penalty.
Keyword Monitoring & Ranking Reports
Search engine optimization is not a one-off task. Instead, it is an ongoing and continuous process that involves closely tracking the performance of each strategy that is implemented and each content asset that is produced.
Similarly, tracking your website’s performance for the targeted keywords in relation to your competitors is also an important part of SEO.
Reports on these metrics allow your website optimization consultant (Ryan) to gauge what is working best, which keywords are driving the most traffic, which visitors are converting the best. With this information, it is possible to determine areas where your strategies are performing and places where there is a need for improvement.
After identifying these opportunities, your SEO consultant can deploy an optimization strategy to improve the search engine performance of your website.
When this process is repeated every month, you get an agile SEO strategy that adapts to the volatile online environment and continuously produce better results.
Website health checks, in reference to search engine optimization, can take a number of forms.
From making sure your website is running a dependable security to ensuring it adheres to the website standards laid out by the World Wide Web Consortium (W3C), keeping the health of your website ensures it never gets penalised.
Website health checkups also ensure your users are treated to a positive and delightful experience whenever they visit your website.
The combination of these health checks will make sure your website is able to handle the large volumes of traffic and it is primed to convert these visitors into paying customers.
Site Speed Including TTFB And Reduction In Load Times
Search engines like Google are committed to providing their users with a smooth experience. In support of this objective, Google rewards websites that have shorter load times with better rankings in their search results.
TTFB is another metric for website load speed. Short for Time to First Byte, TTFB signifies the time it takes for a browser to receive the first byte of information when it requests to open a particular website URL.
Keeping track of the TTFB of your website and optimising the website’s elements for better speed and quicker load times can boost the overall performance of your website. However, the process of achieving these results is complex and time consuming.
This is where a professional SEO consultant like Ryan can help.
Brand Mention Reports
Brand mentions are another powerful tool in an SEO’s arsenal. As the name suggests, brand mentions are accumulated each time your website is mentioned by another website.
When other relevant and high-authority websites mention your website, the search engine knows that your content is relevant and valuable.
These mentions can be further used to create backlinks, one of the most influential aspects of search engine optimization.
Backlinks, in this case, are simply links associated with your brand’s mention on another website. A backlink indicates that the other website trusts your content so much that they are redirecting their traffic to your website.
This is a big positive in favor of your website in the eyes of the search engine.
Brand mentions and backlinks don’t just help by improving your website’s performance on the search engine result pages, but they are also responsible for driving passive traffic to your website.
Creating, tracking, and converting brand mentions into backlinks is a beneficial but overwhelming undertaking.
SEO consultants like Ryan have the skills and experience necessary for building brand mentions and backlinks for hundreds of brands. This gives them access to a variety of bloggers and website owners that they can collaborate with to generate authentic and relevant mentions for your brand.